Poiray

Aurélie Bidermann

Poiray is an absolute certainty shared by its founders; whether rings, bracelets, necklaces or earrings, a precious jewel must be both elegant and creative and appropriate for a wide range of occasions. The Ma Première watch created in 1987, a symbol of Poiray’s watchmaking expertise, has established its Art Déco design as an icon.
Changing, mischievous and chameleon-like, it is available in yellow or rose gold or in stainless steel and can be decorated with 2, 4 or 12 lines of diamonds. It ranges from Roman to Arabic numerals, playing with the colours and materials in its straps, interchangeable throughout the day, shamelessly moving from exotic skins to neon calfskins, from metallic to pearls or satin.
The jewellery collections Coeur Entrelacé, Tresse, Ma Préférence, Indrani offer an original and elegant interplay of diamonds and coloured semi-precious stones.
The first company on the Place Vendôme to refuse to limit itself to just precious stones, Poiray infuses its creations with the rich palette offered by semi-precious stones.

Since its creation in 1973, Poiray is based at the centre of the Place Vendôme. Before becoming a Mecca for jewellery, in the 1930s, the Place Vendôme was the epicentre of Parisian elegance, bringing together many couturiers and milliners. It has inspired Poiray, forging links between the expertise of jewellery and the elegance of couture.

Immediately recognisable and desirable, the House’s collections adorn such women on every occasion.

Aurélie Bidermann